CONTENT & COMMUNICATIONS EXECUTIVE (6-MONTH CONTRACT)

📍Location: Sydney 
 🕐 6-Month Contract | Option to extend for the right fit
 🎯 Reports to: Founder

WHAT IS FELLR ALL ABOUT?

FELLR is a Alcoholic Drinks Company that launched in July 2020 and has quickly become one of Australia’s leading and most loved beverage brands. Born on the beaches of Sydney, FELLR set out to shake up the alcoholic drinks industry with better-for-you beverages that don’t compromise on flavour — drinks people are stoked to share with their friends.

FELLR has always been focused on forging its own path and building a brand that taps into youth culture. Our partnerships with like-minded brands and creators reflect our ethos of fun, innovation, and having a good time.

We’re looking for a new Content and Social Executive to come in, join the team and take our online presence to the next level. We're looking for someone who’s excited about helping us build FELLR from the ground up, while having a blast along the way.

THE GIG

You’ll be the engine behind our social and content presence — creating TikToks, Reels, and cultural content that turns heads, gets shared, and puts FELLR at the centre of every good time. You’ll manage our social strategy, driving campaigns, new product launches, influencer/partner seeding, and hype-building moments across Australia.

As part of your role, you'll be jetting all over the countyr, on the ground at all our key events, from festivals, gigs, brand parties and more, capturing the high-energy moments that make FELLR the drink of choice for every Aussie. Whether it’s shooting content at local events or collaborating with partners to amplify the brand, you’ll be in the thick of it all — bringing FELLR’s vibe to life in every scene.

WHAT YOU’LL DO?

📱 Content Creation & Social Media Management

• Ideate, script, shoot, and edit TikToks, Reels, and meme content for FELLR's channels — keeping the content fresh, on-trend, and perfectly tailored to our audience

• Manage and execute social campaigns — from concept to execution, ensuring high engagement across platforms

• Develop organic content strategies to grow our community of followers and increase brand awareness

• Be on the pulse of Aussie Gen Z trends, nightlife, memes, and viral moments — and react fast

• Community management - actively engaging with followers through comments, DMs, and mentions to drive loyalty and build a relationship with the audience.

• Social listening - monitoring conversations mentioning FELLR and related keywords to identify trends and sentiment 

• Monitor and track performance across platforms to optimise future content based on insights and analytics

• Own a weekly content calendar and contribute to high-volume UGC campaigns

• Build and grow our social media presence through creative, shareable content that resonates with FELLR’s core audience

• Manage in-feed storytelling and reactive Stories, with a mobile-first mindset

• Travel to shoot on-site at our partner venues and events around Australia, capturing the FELLR experience live and in action

📊 Campaign Execution & Reporting

• Support the founders with campaign execution across Meta, Google Ads, TikTok Ads — from set-up to optimisation and reporting

• Liaise with media publishers and clients to gather specs and deliverables for executing campaigns across online and offline channels (display, native, editorial, radio, OOH, TV/BVOD)

• Build advertising audiences on Meta, TikTok, and Google Ads (bonus)

• Generate, adapt, and edit copy for paid channels, ensuring the messaging stays aligned with FELLR’s tone and vibe

• Work closely with the Social Strategist on creating and maintaining reporting dashboards to keep performance on track

• Closely monitor, troubleshoot, and optimise campaign performance to ensure the highest ROI

📣 Comms & PR Support

• Support comms for product drops, media send-outs, and local event PR

• Coordinate local seeding lists, micro-influencer drops, and ambassador activity

• Build relationships with creators, DJs, promoters, and influencers

• Write compelling, punchy copy for captions, EDMs, press blurbs, or posters

• Ensure FELLR’s voice comes across as fresh, engaging, and totally on-brand — all while staying authentic to our community

• Craft messaging for events and campaigns, ensuring it resonates with our core audience

WHO YOU ARE

• Socials are you bread and butter, with a passion for online content and keeping your finger on the pulse

• You live and breathe TikTok, Reels, and Gen Z culture

• You shoot and edit with ease (CapCut, InShot, Adobe or whatever makes it fast + fire)

• You’re a strong copywriter, with an innate ability to write witty, relatable, and concise content that resonates with our target audience

• You’re well organised, structure and can plan and executive multi-faceted campaigns that drive reach and engagement

• You’re confident talking to people in bars, on the street, or behind the camera

• You’ve got a great sense of humour, sharp copy instincts, and a feel for social tone

• You're proactive, self-starting, and love running with ideas

• Minimum 1–3 years in content, social, influencer, or comms roles and a proven track record in successfully creating and executing successful content campaigns

NICE TO HAVES

• Meta & Tiktok Media & AdExperience

• Hospitality, events, or nightlife experience

• Basic design/motion skills (e.g. Canva, Figma, Adobe)

• Experience in PR, UGC campaigns, or managing influencer kits

WHAT’S IN IT FOR YOU?

Joining FELLR means more than just a job — it’s an opportunity to work with a fun, dynamic team on a brand that's redefining the Australian drinks scene. You’ll be part of a young, fast-growing company that values creativity, passion, and inclusivity. Here’s what we offer:

• Travel around Australia to our festivals, events, brand parties and more to bring FELLR to the masses

• A creative, inclusive, and fun culture that pushes boundaries and drives innovation in the FMCG space

• The chance to work closely with a world-leading Design lead and internationally recognised Social Strategist who can guide and upskill you in the culture and FMCG brand space

• Flexible working environment with room to grow and play a key role in shaping FELLR’s future

• Opportunity to join a fast-growing company, with potential for ongoing roles and career development

• Competitive day-rate based on experience, with the possibility of a full-time position down the track

• Monthly FELLR stock allowance — so you’ll always have a cold one on hand

WHY FELLR?

We’re a small but fast-growing team making big moves in the drinks world. You’ll get creative freedom, a ton of variety, plenty of travel, work direct with the founders and the chance to work on content that actually makes waves. We don’t do boring — and neither should you.

To Apply:
 Send us your CV (or LinkedIn), a cover letter to JOBS@DRINKFELLR.COM on why you’d be a great fit and how you'd take FELLR content to the next level. Bonus points for memes . 

Please feel free to reach out below with any further questions about any roles.